San Francisco is known around the world as an iconic, must-visit destination. Its steep hills, cable cars, and pastel Painted Ladies are instantly recognizable, as is, of course, the Golden Gate Bridge. But there’s more to the San Francisco bay area than its icons. There are many things to do in SF, whether you’re visiting San Francisco for the first time or you’ve lived there all your life. As the shimmering "City by the Bay," San Francisco’s distinctive terrain – water on one side, hills on the other – leads to spectacular views and experiences that could only happen here. The city’s wide array of attractions, activities, and personality-infused neighborhoods appeal to visitors of all ages.
San Francisco Shines With New Museums, Restaurants and Parks. The city’s neighborhoods, from the Mission to Russian Hill and the Outer Sunset, are vibrant with packed restaurants and bars, and many are home to new parks and the return of in-person events.